Repurposing definition

What is Repurposing?

Repurposing is the process by which an object with one use value is transformed 
or redeployed as an object with an alternative use value.

Repurposing should not be confused with Recycling or Upcycling, we are not 
cycling the product or object back through the manufacturing chain...
We are Transforming.

Transforming rubbish into free building materials.

So if recycling is a step towards Sustainability, Repurposing is moving beyond 
Sustainability and towards affordability and significant Carbon reduction in that 
the waste material is not being Remanufactured but transformed through 
another use.

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